Digital Advertising
DNA is a dynamic team of digital marketing experts with experience in planning and implementing effective campaigns that are data-driven and backed up by proven results.
Overview
DNA develops digital marketing strategies and solutions that add brand value and ensure business growth.
Trusted by top companies locally, nationally and around the world, DNA is a highly-skilled team of senior digital marketeers and creatives working across multi-platforms for a diverse range of clients.
DNA blends technical expertise, practical field experiences and data insight with strategic thinking and a creative approach.
Because we know the digital landscape inside out, we recommend the best platforms and solutions designed just for you.
We place your brand directly in front of the people that matter, driving high-value traffic to your website, capturing new customers and generating measurable results.
Google Advertising
Target your ideal customer with the unrivalled reach and influence of Google Ads.
An affordable and effective form of advertising, Google Ads get you seen where it matters most, delivering immediate and consistent traffic to your website.
Our team has the know-how to make sure everything is set up for success via Search, Display, Gmail, Shopping, Maps, Performance Max, Discovery, video, YouTube and more.
Whether it’s customer acquisition, conversion, or retention and trust campaigns, we take the time to get to know your goals and metrics.
Dashboard reporting system includes full analytics and measures everything from engagement to campaign spending, so you are completely in the loop 24/7.
Microsoft Advertising
Extend your Search campaign and reach untapped audiences with Microsoft Ads.
With the second largest share of the UK search market, Microsoft Advertising (formerly known as Bing Advertising) can help businesses reach millions of additional customers across Bing, AOL and Yahoo plus their syndicated search partner sites.
Bought on a Pay Per Click (PPC) model and often combining a lower cost with less competition versus Google Ads, Microsoft can be a great way of gaining quality leads with highly-targeted ads. They can also leverage data from LinkedIn to target by company, industry or job function.
Air Social’s Digital Team can bolt on Microsoft Ads to your existing Google Ads campaign and use their expertise to gain you even greater ROI.
Facebook (Meta) Advertising
Reach a wide but targeted audience with the cost-effective power of Facebook Ads.
Facebook Ads enable you to target consumers with pinpoint precision to deliver your message directly to the people that need to see it most.
With functions that capitalise on key metrics and build custom-made audiences, we can make sure you’re in the best place to supercharge your leads.
We keep ahead of current social trends and regularly analyse insights to create engaging and original content for top-performing social media campaigns. So much so, that we’ve won awards for our work – in 2021 we were named winners at the Global Social Media Awards.
Instagram (Meta) Advertising
Connect with your customers and make a powerful visual impact with Instagram Advertising.
Instagram isn’t just about growing a captivated audience or influencer marketing. It’s about converting users into customers. And we know how.
With 83% of users reporting that Instagram helps them discover new products or services, this is a powerful platform in your marketing mix. We use Instagram’s intuitive tools and retargeting options for brand positioning, engagement, increased sales and audience growth.
Because our results feed into real-time reporting systems, we can help you get maximum value from this platform and prove it’s working at every step of the way.
LinkedIn Advertising
Reach B2B prospects and influential decision makers the smart way with LinkedIn Ads.
With the capability to connect with the world’s largest community of business professionals, LinkedIn ads are the smart way to pick up powerful B2B leads
Our specialists will work with you to define and deliver your business goals. Whether that’s promoting your brand, increasing web traffic or generating leads, we can target the most influential targets for your brand through LinkedIn ads.
We’ll navigate you through native ads, promoted posts or sponsored messaging using hard facts and data to tell your brand’s story in the most compelling and effective way.
Twitter Advertising
Amplify your following and drive fast-paced traffic to your website with Twitter Advertising.
Universally recognised, Twitter gives brands the chance to get involved in real consumer conversations and trending topics. With a variety of formats and targeting options available, promoted and/or follower ads have the power to expose your brand to a broad audience of your choice. Plus, its real-time connection to the world can have an instant and direct impact.
We will formulate campaigns that allow you to completely adapt your advertising strategy to your business goals. We’ll come up with powerful creative options, the right copy to reflect your brand voice and a strategic campaign that ensures you get results.
