S.W.O.T Analysis

What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or grey areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.

The DNA SWOT analysis is a great way to get an analytical, non-bias, third person guide to look into, question and ultimately help develop future Sales and Marketing business-strategies. It’s a powerful tool to start prioritising for short and long-term goals / projects / targets.